“The very foundation of June Dairy Month begins with the dairy farmer himself. Without the dairymen, neither milk nor dairy dollars would flow through the channels of trade.”
– Dairymen Work Together to Build Dairy Markets, in “Radio Scripts,” MS 65, box 6 folder 8.
June is Dairy Month, which gave me an opportunity to see what material we’ve got in the stacks on dairy marketing in Iowa. The records of the Iowa State Dairy Association (MS 65) reveal how much work it takes to market dairy. Filled with sample event calendars, restaurant table displays, decoration ideas, recipes, and advertisement layouts, the annual promotional packets are excellent sources for understanding how the dairy industry sought to encourage dairy use each summer.
Here are some examples of suggested interviewees and interview prompts from the 1962 June Dairy Month promotional materials (MS 65, box 6, folder 8):
If you’re a milk drinker, you can enjoy the following refreshing beverage, courtesy of a recipe shared at a Dairy Month event (MS 65, box 13, folder 13):
1/4 c. instant vanilla pudding mix
3 tbsp orange juice concentrate
2 c. milk
Blend, chill, and enjoy! (I assumed that this was the next step – it wasn’t in the original recipe!)