Another collection is now available for research in Special Collections and University Archives! The National Agri-Marketing Association Records, MS 540, contains the administrative files, conference and event materials, and chapter files of the non-profit professional organization. The collection includes correspondence, meeting minutes, committee records, directories, clippings, conference records, newsletters, chapter reports, photographs, negatives, slides, videotapes, an audio reel, and audiocassettes.
One of the biggest roles of NAMA (est. 1957) is to put on conferences and other professional development events for its members – agri-marketing professionals and students. Their first seminar, “Farmarketing,” was held in 1960 in Chicago, back when the organization was called the Chicago Area Agricultural Advertising Association. Since then, the Agri-Marketing Conference has been held every year all around the United States. Other events they have held include the Outlook Conference, the Marketing Management Conference, the Issues Forum, and various tours and short courses, information and photos of which can be found throughout the collection (see Series 2 in the finding aid).
More information can be found in the collection, along with images, audio, and video. Related collections include National Agri-Marketing Association. Iowa Chapter Records (MS 57), National Agri-Marketing Association. Midwest Chapter Records (MS 64), National Agri-Marketing Association. Missouri/Kansas Chapter Records (MS 83), and National Agriculture Day Records (MS 66), all of which are worth seeing if this new collection strikes your fancy. Stop by sometime!